Example behavioural product audit: PhysiApp

This is an example of a lightweight behavioural product audit, using PhysiApp as a real-world case study.

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The audit looks at how well the product supports behaviour change in practice - and highlights a number of valuable lessons when designing for exercise adherence. 

It covers:

• where PhysiApp already supports adherence well

• where design choices may unintentionally make behaviour harder

• small, behaviourally informed opportunities to increase impact

This piece is intended as:

• a worked example of how I approach behavioural product audits

• a resource for anyone building or evaluating health and behaviour-change products​