From Good Ideas to Real-World Impact
Many products fail because behaviour change is assumed, not designed. I work with teams to bridge that gap and create change that sticks.
Helping health businesses build products that actually work.
Health products often fail to engage users or deliver impact. To succeed, you need solutions that stand out, work in the real world, and drive results.
Sound familiar?
-
"Our engagement or behaviour change has plateaued - and we don’t really know how to change it"
-
"We’ve done surveys and applied behaviour change best practice, but our understanding of users still feels thin – and it’s constraining what we think we can build"
-
"We have a clear idea of what we want to build, but it hasn’t really been tested – and there’s a risk it might be wrong"
I help teams - from startups to global organisations - diagnose what's not working, and work out how to fix it.
1
Understand users and context
Get a clear picture of who your users are, what drives their behaviour, and what barriers exist in the real world. This lays the foundation for solutions that actually work.
2
Create and improve solutions
Turn insights and evidence into practical features, products, services, or interventions - creating brand new offerings, or supercharging what you already have.
3
Test and evaluate impact
Design experiments, track engagement, and measure outcomes so teams can learn quickly, reduce risk, and optimise for real-world impact.
4
Build and communicate a compelling product vision
Translate complex insights into a clear, actionable vision that aligns stakeholders, guides decision-making, and drives organisational buy-in.
I can help you...
How we can work together
I work very flexibly, tailoring my offer to each client. This list gives a sense of what that might include. Engagements are usually agreed either as defined projects or a set number of days/hours upfront.
1 / Reviews and product audits
Review your product and the evidence base to identify the most impactful, high-leverage opportunities - quick wins that make a real difference.
2 / Training and facilitation
Bespoke workshops, sprints, and weekly office hours to help your team build skills in behavioural science and apply them to your product - the “teaching you to fish” approach.
3 / Hands-On Support
Directly contributing where it’s needed: conducting research, facilitating workshops, running user testing, and evaluating interventions to move your project forward.
4 / Advisory
Ongoing or ad hoc guidance for teams that need part-time expert support on product strategy, behaviour change, and implementation.
Let's chat.
Curious about how I can support your team? Whether it’s a short project, workshop, or ongoing advisory, I’d love to talk about your challenges and what’s possible. Complete the form below and I'll be in touch to schedule a free discovery call.